CREATIVE ARTISTS – YOUR TIME IS NOW.

Written By Michael Rying

CREATIVE (AND COMMERCIAL) ARTISTS – YOUR TIME IS NOW. This could be the biggest creative shift in advertising history.
The music video below (1M views) by Kelly Boesch is a great example of what happens when real creative talent embraces the new AI tools:


And yet much of the advertising industry is treating this AI era as just another way to replicate what we’ve always seen. Honestly, it would be far more interesting if the next Coca-Cola Christmas campaign didn’t try to recreate the “classic” formula with AI.

Stop polishing nostalgia. Start redefining magic.

The tools have changed. The canvas has expanded. The only thing holding creativity back now is courage.

I’m curious to see which major brand dares to break the old template and go all in on true creative freedom.

Michael Rying https://michaelrying.com
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