“The challenge appeared nearly impossible: develop an ad for VOGUE magazine in just 5 days. However, by harnessing the latest AI technology, their wealth of creative expertise, and a unique process, Scenes not only met but surpassed my expectations, paving the way for the future of marketing content creation”
Pian Leung Wenstrom, Marketing Director at Julie Sandlau Fine Jewellery
The brief from Julie Sandlau
Develop a stunning AI model with a contemporary flair and style for the new Julie Sandlau Diamond collection - LUMI. The image will be featured as a double-page spread ad in VOGUE magazine… and the deadline is just 5 days away!
Finding the AI look
Scenes collaborated with Julie Sandlau and her Marketing Director in an interactive workshop to develop the LUMI look. We explored over 180 unique designs before pinpointing the ideal one for the advertisement campaign.
In this creative stage, the Neurons Predict AI tool was a key asset, providing data-driven analysis to predict the performance of the various model options effectively.
Photoshoot in Copenhagen
The jewelry was photographed in our Copenhagen studio using the high-resolution Hasselblad X2D, capable of capturing up to 100 million pixels.
It takes a highly experienced product photographer to achieve a trustworthy image with the right angle, depth of field, and perfect balance of light and shadows.
Merging AI and product
Combining a real piece of jewelry with an AI-generated ear demands the skills of a seasoned photo editor, a role perfectly suited for Jeppe Sørensen with his extensive practical experience. His task was to flawlessly integrate the physical and digital elements, crafting a visually striking mixed reality.
This process calls for exceptional precision and a discerning eye for detail, ensuring the final image achieves a new level of realism where the tangible and virtual worlds merge effortlessly.
Predict performance
During our creative journey, we employed the Neurons AI Predict tool to help identify the version that aligned best with our goals. After crafting the final layout, we turned to the Predict tool once more for fine-tuning the logo and text placement.
This approach gave us insights into the ad's potential performance, allowing us to anticipate its impact even before sending the print file to VOGUE.
First AI ad in VOGUE
VOGUE Scandinavia Issue 15. Dec/Jan. 2023/24
JULIE SANDLAU WEBSITE
Please visit the LUMI BY SANDLAU landingpage to see all five images that was created for the campaign.