01 / Direction
Start with the meaning.
Before production comes a clear understanding of the audience, the visual language and the response the content needs to create.
About Scenes / Copenhagen
A clear point
of view.
A world of
possibilities.
Images have a job to do. They need to express a brand, hold attention and make something matter.
Scenes brings creative direction, visual craft and AI together to do that job with purpose. We are an independent, AI-native digital storytelling agency, founded in Copenhagen in 2023.
Meet the thinking behind the work- Founded
- 2023
- Based in
- Copenhagen, Denmark
- Built as
- A collective of specialists
- Working with
- Danish and international brands
Our approach
Creative judgement.
At every stage.
The tools may change. The responsibility stays the same: understand the brand, make considered decisions and create work that belongs to it.
02 / Craft
Care about the details.
Photography, design, art direction and post-production give ideas their finish. AI expands the possibilities within that discipline.
03 / Collaboration
Build the right team.
We bring together the specialists each brief needs. One clear creative direction connects the work from the first conversation to delivery.
Concept development / Photography / Art direction / Design / Strategy / Post-production / AI
Michael Rying / Founder & Creative Director
The idea behind
the image.
Michael brings more than 25 years of experience in brand building, positioning and creative direction.
Before founding Scenes, his work included brands such as B&O PLAY, GUBI and Rosendahl Design Group. That background shapes the way we use AI: guided by a strong idea and a precise understanding of the brand.
Michael stays close to each collaboration, providing the creative continuity that keeps the work focused as it develops.
Follow Michael on LinkedIn
Selected work
The thinking.
Made visible.
A jewellery advertisement in VOGUE Scandinavia. An entire collection of colour-led interiors. Different briefs, each with its own creative logic.
80 colours. 80 complete rooms.
Art-directed interiors for the Flügger80 collection, with every painted surface refined in collaboration with Flügger’s colour specialist.
Explore the case
AI-modifiedA first in VOGUE Scandinavia.
Scenes created the first AI-generated advertisement published in VOGUE Scandinavia for Julie Sandlau in 2023.
Explore the case
Talks, workshops & shared experience
Bring a new
perspective in.
Michael shares what working with AI looks like inside real creative projects: the decisions, the lessons and the opportunities for brands.
Talks and workshops are shaped around the audience, from marketing teams exploring their first workflow to organisations building a broader creative capability.
Talk about a speaking engagementStrategy, systems & skills
Meet
Scenes Lab.
The capability behind the content.
Scenes Lab helps organisations connect AI strategy with practical workflows, team development and governance. A complementary perspective for brands developing the way they work.
Explore Scenes LabA little more clarity
Before we begin.
Who does Scenes work with?
We collaborate directly with CMOs, brand, e-commerce, social media and campaign teams, as well as agencies that need additional creative and production expertise.
Where is Scenes based?
Scenes is based at Bredgade 41, 2nd floor, 1260 Copenhagen K, Denmark. We work with Danish and international brands.
Do you only work with AI?
Our work combines the methods the brief needs. That may include photography, product renderings, design, AI-generated environments and detailed post-production.
How does a collaboration start?
We begin with a conversation about your brand, audience, existing assets and intended use. From there, we define the creative direction, scope and production approach.
Brand presence, reimagined