“We used to spend a week painting a home, two days photographing it, and then another week repainting it”
Fie Hetting, Colour specialist at Flügger
Mixed reality image, wall colour: Fine Baja FL8035
New Flügger colours
80 Newly painted rooms - without spilling a single drop!
Together with the Flügger design team, we developed several architecture styles and a total of 80 unique scenes. Each scene was inspired by the new Flügger80 colours, ensuring that all elements would be a perfect colour fit.
Next step was to manually isolate the walls in photoshop and recolour each surface. We thought this would be a fast Photoshop job - just entering a colour value, but in reality we ended up hand-adjusting each surface colour, directed by the Flügger Colour specialist, Fie Hetting.
FLÜGGER80 COLOUR CARD
Creating the rooms
Each room was created through several iterations in Midjourney. But even then we had to manually fix a lot of the imperfections and errors which is very common in AI generated images.
Used across all touchpoints
The final images will be part of the campaign #Flügger80 and will be used across all Flügger touchpoints, from Website, eCom, Newsletters and Instagram to In-store leaflets and print.
Colour coordinated
Misty Blue isn’t just Misty Blue and even though we had technical definition of every single colour, it was not even close to what they would look like in real life.
Thats why we teamed up with the Flügger Colour specialist, Fie Hetting who have developed the 80 Flügger colours.
“Hand painted”
Together we matched every single paint surface in all the scenes. A long and manual process, but the results were Perfect colour coordinated.
Please visit the Flügger80 landingpage to see all 80 images that was created for the campaign.