Just In Time Scenes - Marketing is entering a new phase.
Zeekr X in a Danish winter landscape, February 2026
When communication finally reacts to reality
Marketing is entering a new phase.
For decades, brand communication has been planned, produced, and locked weeks or months in advance. Campaigns were built on assumptions about season, mood, weather, and context — hoping reality would cooperate.
It rarely does.
Just in Time Communication changes the role of marketing from planned messaging to responsive presence. Not faster production — but smarter activation.
From campaigns to triggers
With Just in Time Scenes, brands prepare pre-approved prompts instead of fixed images.
These prompts are activated the moment a customer enters a landing page.
The system pulls live data from external sources — such as local weather reports, location, time of year — and uses that context to generate a visual that is relevant right now.
Same product.
Same brand.
Different reality.
From packshot to lifestyle - instantly
Instead of producing dozens of lifestyle images in advance, we start with what brands already have: packshots.
When a visitor arrives, the prompt transforms the packshot into a context-aware lifestyle image, tailored to the visitor’s situation.
The original image from Zeekr
Example:
A Zeekr car, model X. North of Copenhagen. February. Snow.
A visitor enters the landing page - and instantly sees a freshly generated winter scene:
The car placed naturally in a snowy Danish landscape.
Correct light. Correct mood. Correct season.
Not a stock photo.
Not last season.
Made for this moment.
Why this matters for marketing
This fundamentally changes how visuals work:
No more guessing what context customers are in
No more generic one-size-fits-all imagery
No more outdated seasonal visuals still running live
Visuals stop being static assets and start acting like live interfaces between brand and reality.
A new standard for relevance
Just in Time Scenes is not about producing more content.
It’s about making every visual feel intentional, current, and aware.
Marketing that adapts the moment a customer arrives.
Visuals that respond to the world outside.
That’s Just in Time Scenes.
This could be what the prompt creates in 4–5 months, if it’s a warm summer day north of Copenhagen.
