Founded in 2023, Scenes is Denmark’s first AI-native digital storytelling agency. We help ambitious brands create exceptional images, films and campaign content - with greater speed, precision and consistency across platforms and markets.
Contact ScenesSelected brands
Selected projects
A selection of visual content created with AI and 20+ years of experience. Explore our work across interiors, jewellery, technology and design.
Original perspectives on how AI changes the way brands create, communicate and compete.
A closer look at the brief, the creative decisions and the finished work.
Case 01 / Flügger
A distinct room for every shade. Scenes developed 80 fully styled interiors in a matter of months, using light, materials and composition to reveal the character of each colour.
Case 02 / Julie Sandlau
For Julie Sandlau, Scenes created the first AI-generated advertisement published in VOGUE Scandinavia. An imagined model and an evocative setting meet meticulously photographed jewellery - a new creative language for a luxury brand.
Case 03 / Nilfisk
Campaign imagery that places Nilfisk’s autonomous cleaning technology inside a credible, active education environment - without disrupting everyday operations.
Scenes in motion
Thanks to the progress of AI, any still image can now become a moving story. We bring it to life with movement, atmosphere and creative direction - tailored to your audience, platforms and goals.
JUNA / From packshot to lifestyle
The JUNA buckethat began as a traditional product packshot. Here is how we built the setting, story and final formats around it.
A colour-correct packshot preserves the shape, texture and construction of the real hat.
A Danish summer, an unhurried moment and a natural setting establish the creative direction.
Market and channel research guide casting, mood and framing before the scene is produced.
The product is integrated into the scene, with careful attention to light, scale and believable detail.
Crops and short motion assets extend the idea across the formats in the campaign.
50/50 / Bespoke AI avatars
Distinctive AI avatars begin with a deep dive into your brand, audience and cultural context. We translate that research into a precise character brief - shaping appearance, personality and expression around the people you need to reach. Our 50/50 project explores how carefully developed identities can become a cast that belongs to your brand.
Built for your brand. Ready for any scene.
Once the character is defined, we build a consistent visual identity across angles, expressions and poses. The avatar can then appear in any scene your campaign calls for - from a product close-up to a new location - while remaining recognisably the same person.
Explore the 50/50 project
Michael Rying / Founder & Creative Director
Scenes takes its name from the theatre, where a changing backdrop can transform the story - from Vienna one moment to the mountain tops of the Alps the next. In 2023, Michael Rying founded Scenes to bring that same freedom to visual communication and create scenes that previously could only be imagined.
Today, any person - real or AI-generated - can be placed almost anywhere, at any time of day, in any season or setting. It removes many of the traditional limits of production and gives brands something far more powerful: the freedom to create the exact visual world a story needs, rather than adapting the story to what is possible to produce.
Phase 1
We combine senior art direction, photography and post-production with the latest AI tools to create high-quality imagery, faster and with possibilities that simply didn't exist before AI. Every image is created and curated by professionals with more than 20 years of experience.
Phase 2
We turn what works into scalable production systems. Systems built around your brand, CVI and creative principles, enabling us to produce larger volumes of consistent, approved content across markets, formats and platforms.
Phase 3
Over time, your team can take over more of the production using the systems, workflows and knowledge we have built together. Scenes moves from being your production partner to becoming your coach, specialist and ongoing support.
Brand campaigns, product and lifestyle imagery, short films, content adaptations and AI character development. We define the deliverables around your channels, markets and intended use.
Yes. Existing photographs and packshots can provide the foundation for new settings, seasonal adaptations and additional formats. We first assess which product and brand details must remain accurate.
The brief decides. Real product photography is valuable when exact details matter; AI can expand the setting, casting or scale. We combine methods when that gives the most convincing result.
We agree the visual direction before production, then review composition, lighting, materials, anatomy and colour through development and post-production. Your brand guidelines and feedback inform each review.
Yes. We can plan variations in casting, environments, crops and formats as part of one production. Defining the market and channel requirements at the start makes those adaptations more efficient.
Contact us with your ambition, intended deliverables, timing and any existing brand material. An introductory conversation helps us define the scope, production approach and estimate.
