Every Page Must Carry the Brand
When discovery starts anywhere, every product page and image needs to carry a recognisable part of the brand.
Creative possibilities / created with AIScenes
Images that
used to be impossible.
Founded in 2023, Scenes is Denmark’s first AI-native digital storytelling agency. We help ambitious brands create exceptional images, films and campaign content - with greater speed, precision and consistency across platforms and markets.
Contact ScenesSelected brands
FLÜGGERJULIE SANDLAUNILFISKSECURITASHOLMEGAARDZAGGFDB MØBLERKÄHLERWSAVELUX
Selected projects
Unique brands.
Unmistakably theirs.
A selection of visual content created with AI and 20+ years of experience. Explore our work across interiors, jewellery, technology and design.
As Scenessees it
Our perspectives on how AI changes the way Brand, Marketing and SoMe create, communicate and compete.
Explore the publicationRead the main story
Selected AI generated projects
BANG & OLUFSEN • Bespoke AI Speaker Scenes.
FDB Møbler • Summer in the City
WEBER GRILL • Slate56 grill images for the French market.
HOLMEGAARD • AI scenes to celebrate their 100 years.
SECURITAS • Mixed reality images for global use.
BRITISH TRAVEL • Travel campaign for print magazine.
DANSK ERHVERV • Sit down strike in Copenhagen.
HOLMEGAARD • All but the NOTES Glasses is AI.
KAY BOJESEN BJØRN • Toys brought to life with AI.
BOLIA SEDO • Lifestyle scenes in record time.
FDB MØBLER M27 • Set in a typical Danish Summer Scene.
KAY BOJESEN BIRDS • with a touch of Japanese magic.
Norr11 • Turning lamp into wall-art.
NORR11 FAVE CHAIR • Set in a tranquil scene.
ANKARSRUM • Stand Mixer in a Cozy Kitchen Setting.
Ideas made tangible.
A closer look at the brief, the creative decisions and the finished work.
Flügger / Colour collection
Case 01 / Flügger
80 colours.
80 complete rooms.
A distinct room for every shade. Scenes developed 80 fully styled interiors in a matter of months, using light, materials and composition to reveal the character of each colour.
- Brief
- Give a complete colour collection its own visual world
- Scope
- 80 art-directed interiors
- Craft
- Concept, AI production and post-production
Julie Sandlau / Vogue Scandinavia02 / 03
AI-modifiedCase 02 / Julie Sandlau
The first AI ad in
VOGUE Scandinavia.Julie Sandlau · 2023
For Julie Sandlau, Scenes created the first AI-generated advertisement published in VOGUE Scandinavia. An imagined model and an evocative setting meet meticulously photographed jewellery - a new creative language for a luxury brand.
- Publication
- VOGUE Scandinavia, Issue 15
- Edition
- December 2023 / January 2024
- Craft
- Art direction, product photography, AI and post-production
Nilfisk / Education environment03 / 03
Case 03 / Nilfisk
Technology at work
around people.
Campaign imagery that places Nilfisk’s autonomous cleaning technology inside a credible, active education environment - without disrupting everyday operations.
- Challenge
- Show autonomous cleaning in a live public setting
- Delivered
- Believable campaign imagery with people and product in context
- Role
- Concept, integration, production, post
Scenes in motion
Everything will be in motion
Thanks to the progress of AI, any still image can now become a moving story. We bring it to life with movement, atmosphere and creative direction - tailored to your audience, platforms and goals.
JUNA / From packshot to lifestyle
From an isolated product
to a summer moment.
The JUNA buckethat began as a traditional product packshot. Here is how we built the setting, story and final formats around it.
- 01
Start with the product
A colour-correct packshot preserves the shape, texture and construction of the real hat.
- 02
Define the story
A Danish summer, an unhurried moment and a natural setting establish the creative direction.
- 03
Understand the audience
Market and channel research guide casting, mood and framing before the scene is produced.
- 04
Build the image
The product is integrated into the scene, with careful attention to light, scale and believable detail.
- 05
Adapt for the channel
Crops and short motion assets extend the idea across the formats in the campaign.
50/50 / Bespoke AI avatars
Every character.
Created with purpose.
Distinctive AI avatars begin with a deep dive into your brand, audience and cultural context. We translate that research into a precise character brief - shaping appearance, personality and expression around the people you need to reach. Our 50/50 project explores how carefully developed identities can become a cast that belongs to your brand.
Built for your brand. Ready for any scene.
A distinctive identity.
Endless possibilities.
Once the character is defined, we build a consistent visual identity across angles, expressions and poses. The avatar can then appear in any scene your campaign calls for - from a product close-up to a new location - while remaining recognisably the same person.
Explore the 50/50 project
Michael RyingFounder / Creative Director
Michael Rying / Founder & Creative Director
The world is our stage.
Creating scenes that were never possible before.
Scenes takes its name from the theatre, where a changing backdrop can transform the story - from Vienna one moment to the mountain tops of the Alps the next. In 2023, Michael Rying founded Scenes to bring that same freedom to visual communication and create scenes that previously could only be imagined.
Today, any person - real or AI-generated - can be placed almost anywhere, at any time of day, in any season or setting. It removes many of the traditional limits of production and gives brands something far more powerful: the freedom to create the exact visual world a story needs, rather than adapting the story to what is possible to produce.
- Experience
- 25+ years in strategic brand building and creative direction
- Selected brands
- B&O PLAY · GUBI · Rosendahl Design Group
Three phases of collaboration
Phase 1
Creative Production
We combine senior art direction, photography and post-production with the latest AI tools to create high-quality imagery, faster and with possibilities that simply didn't exist before AI. Every image is created and curated by professionals with more than 20 years of experience.
Phase 2
Scaled Content Production
We turn what works into scalable production systems. Systems built around your brand, CVI and creative principles, enabling us to produce larger volumes of consistent, approved content across markets, formats and platforms.
Phase 3
In-house Content Engine
Over time, your team can take over more of the production using the systems, workflows and knowledge we have built together. Scenes moves from being your production partner to becoming your coach, specialist and ongoing support.
Scenes FAQ
01What can we commission from Scenes?
Brand campaigns, product and lifestyle imagery, short films, content adaptations and AI character development. We define the deliverables around your channels, markets and intended use.
02Can you work with our existing photography?
Yes. Existing photographs and packshots can provide the foundation for new settings, seasonal adaptations and additional formats. We first assess which product and brand details must remain accurate.
03How do you choose between photography and AI?
The brief decides. Real product photography is valuable when exact details matter; AI can expand the setting, casting or scale. We combine methods when that gives the most convincing result.
04How do you maintain quality and brand consistency?
We agree the visual direction before production, then review composition, lighting, materials, anatomy and colour through development and post-production. Your brand guidelines and feedback inform each review.
05Can you produce content for multiple markets?
Yes. We can plan variations in casting, environments, crops and formats as part of one production. Defining the market and channel requirements at the start makes those adaptations more efficient.
06How does a collaboration begin?
Contact us with your ambition, intended deliverables, timing and any existing brand material. An introductory conversation helps us define the scope, production approach and estimate.