Flügger logo in dark blue text

“We used to spend a week painting a home, two days photographing it, and then another week repainting it”

Fie Hetting, Color specialist at Flügger

Minimalist bedroom with wooden bed frame, white bedding, green panel wall, abstract artwork, and round wooden side table.

Mixed reality image, wall colour: Fine Baja FL8035

Animation of people bouncing around the word "BUMP" in colorful letters on a white background.

80 new Flügger rooms

WITHOUT SPILLING A SINGLE DROP!

Together with the Flügger design team, we developed several architecture styles and a total of 80 unique scenes. Each scene was inspired by the new Flügger80 colors, ensuring that all elements would be a perfect color fit.

Next step was to manually isolate the walls in photoshop and recolor each surface. We thought this would be a fast Photoshop job - just entering a color value, but in reality we ended up hand-adjusting each surface color, directed by the Flügger Color specialist, Fie Hetting.

Flügger AI generated scene by Scenes. Minimalist living room with beige sofa, yellow and blue cushions, sheer curtains, modern chair, round floor lamp, and potted plant.
Flügger AI generated scene by Scenes. Minimalist interior with light and shadow
Minimalist living room with brown walls, tall white floor lamp, light wooden cabinet, rectangular table, and books, featuring a sloped ceiling and natural light.
Flügger AI generated scene by Scenes. Corner of a brown room with white ceiling molding and trim.
A top-down view of a bucket filled with light green paint.
Flügger AI generated scene by Scenes. Minimalist home office with wooden desk, orange abstract art, leather chair, and large window with beige curtains.
Flügger AI generated scene by Scenes. Minimalist interior with metal chair, green sideboard, and vase; soft sunlight and sheer curtains.
Flügger AI generated scene by Scenes. Minimalist bedroom with a bed, beige walls, and large window
Flügger AI generated scene by Scenes. Minimalist interior with mauve walls and a ceramic vase on a shelf.
White bucket filled with light green paint on gray background.
Minimalist interior with light gray walls and a corner view of a cabinet top.
Flügger AI generated scene by Scenes. Minimalist bedroom with a low bed by a large window, neutral tones, and a simple vase on the windowsill.
Flügger AI generated scene by Scenes. Minimalist room with a pink accent wall and exposed wooden beams
Flügger AI generated scene by Scenes. Minimalist bedroom with unmade bed and soft natural lighting
Minimalist interior with wooden beams, a wooden table with a ceramic bowl, pink and white walls, and white curtains.
Bucket of white wall paint on a gray surface.
Minimalist living room with pastel walls, featuring a green sofa and a beige armchair, a wooden coffee table with books and a candle, a floor lamp, and a modern art piece on the wall.
Interior wall with crown molding and doorway
Minimalist home office with a pink wall, white desk, orange and white placemats, stacked papers, a chair, decorative artwork, blue vases, and books on a windowsill.
Flügger AI generated scene by Scenes. Minimalist interior with a yellow sofa, large windows overlooking trees, a green accent wall, and wooden bench seating with decorative items.
Flügger AI generated scene by Scenes. Minimalist dining area with round window, brown wall, modern table and chairs, and view of greenery outside.
Bucket of light blue paint with handle on gray background.
Minimalist interior with large windows, wooden bench, and outdoor view.
Minimalist room with soft green walls, wooden floor, and a brown ceramic vase in the corner.
Modern minimalist interior with orange table, books, lamp, and window.
White ceiling molding with light gray walls and a door frame in an interior space.

Creating the rooms

Each room was created through several iterations in Midjourney. But even then we had to manually fix a lot of the imperfections and errors which is very common in AI generated images.

Used across all touchpoints

The final images will be part of the campaign #Flügger80 and will be used across all Flügger touchpoints, from Website, eCom, Newsletters and Instagram to In-store leaflets and print.

FLÜGGER 80 COLOR CARD

A paint color swatch booklet displaying a variety of pastel and neutral colors.
Minimalist interior with arched window, gray walls, and sunlight casting shadows.

Color coordinated

Misty Blue isn’t just Misty Blue and even though we had technical definition of every single color, it was not even close to what they would look like in real life.

Thats why we teamed up with the Flügger Colour specialist, Fie Hetting who have developed the 80 Flügger colors.

“Hand painted”

Together we matched every single paint surface in all the scenes. A long and manual process, but the results were Perfect color coordinated.

Interior room with exposed wooden beams, angled wall painted in Deep Orta FL8042 color, minimalist design.
Flügger Bora Mint FL8024 paint swatch on mint green paneled wall.
Minimalist bedroom with neutral tones, featuring a neatly made bed with white bedding, a light wooden chair with a woven seat, a wall-mounted lamp, and decorative molding on the ceiling. Labels "Mocha FL8078" and "Stockholm FL8016" indicate paint col
Flügger image by Scenes. Interior room with round window and chairs, featuring Suede Plum FL8062 wall paint from Flügger.
Minimalist bedroom with beige walls, bed with white sheets and beige blanket, large window with curtains, wooden floor.
Minimalist interior with black vase on wooden shelf, large framed artwork, light gray wall, Danish text overlay promoting Flügger paint.
Minimalist interior with a pastel pink wall casting shadow, partial view of a bed with brown and gray bedding, and exposed wooden ceiling beams.
Instagra Flügger AI generated scene by Scenes. Minimalist interior with a round wooden table, black chairs, navy wainscoting, and a white wall with a cylindrical wall light.
Modern kitchen and dining area with wooden cabinets, a round table, and red chair accents. The wall is painted in a dark reddish-brown color. Below are additional interior design images with various room styles and color palettes.
Flugger paint sample in Flamingo FL8013 color.
Illustration of a bald man with glasses, a white beard, wearing a black shirt, set against a vibrant, abstract blue background.

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Best regards

Michael Rying
Founder of Scenes