AI and the creative business
What becomes possible when ideas, production and technology move closer together? Practical perspectives on new workflows, quality and commercial value.
Founder, Scenes · Editor, As Scenes sees it
Michael Rying
Creative direction. Brand understanding. A view of what comes next.
Michael Rying is the founder of Scenes and editor of As Scenes sees it. He connects more than 25 years in brand building and creative direction with hands-on work in AI.
Michael has helped develop and position brands including B&O PLAY, Nordea, Kay Bojesen, JUNA and Lakrids by Bülow. His perspective combines creative practice with commercial experience.
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A brand should be recognisable everywhere
How do images, product content and digital experiences carry their identity when people and AI encounter them outside their original context?
The future of the brand website
How can a website develop through continuous experiments, editorial thinking and a closer connection between insight and action?
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Read Michael’s perspectives on AI, branding and creative work.
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