Smart Images.

Your brand.
The right image.
In the moment.

Images that respond to the world around them. Relevant to the moment, the market and the screen. Always within your brand’s visual identity.

One product.
Different moments.

The product stays the hero. Location, weather, light and composition adapt to the context and the space the image needs to fill.

Zurich

Automotive

16:9

Illustrative inputs

Local time: 07:45
Temperature: 6°C
Conditions: Rain
Image slot: 16:9
Delivery pixels: 1500 × 844
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Milano

Automotive

4:5

Illustrative inputs

Local time: 13:10
Temperature: 15°C
Conditions: Sun
Image slot: 4:5
Delivery pixels: 1122 × 1402
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Stockholm

Automotive

9:16

Illustrative inputs

Local time: 15:35
Temperature: 1°C
Conditions: Sleet
Image slot: 9:16
Delivery pixels: 844 × 1500
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

London

Automotive

16:9

Illustrative inputs

Local time: 17:20
Temperature: 10°C
Conditions: Rain
Image slot: 16:9
Delivery pixels: 1500 × 844
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Hong Kong

Automotive

4:5

Illustrative inputs

Local time: 11:40
Temperature: 24°C
Conditions: Sun
Image slot: 4:5
Delivery pixels: 1122 × 1402
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Zurich

Yellow jacket

8:5

Illustrative inputs

Local time: 07:45
Temperature: 6°C
Conditions: Light rain
Image slot: 8:5
Delivery pixels: 1500 × 938
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Season + weather	Hood up, warm layers and wet paving
Local setting	Architecture, paving and seasonal surroundings
Image slot	Reframe while keeping the jacket prominent

Example brand rules

Lock the jacket’s colour, cut, material and product details.
Natural pose, off-centre placement and reference-led photographic style.
Hood up: hair inside. Sunny conditions: sunglasses. No invented logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Milano

Yellow jacket

4:5

Illustrative inputs

Local time: Daytime
Temperature: Not supplied
Conditions: July / sun
Image slot: 4:5
Delivery pixels: 1122 × 1402
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Season + weather	Sunglasses, open jacket and dry paving
Local setting	Architecture, paving and seasonal surroundings
Image slot	Reframe while keeping the jacket prominent

Example brand rules

Lock the jacket’s colour, cut, material and product details.
Natural pose, off-centre placement and reference-led photographic style.
Hood up: hair inside. Sunny conditions: sunglasses. No invented logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Stockholm

Yellow jacket

4:5

Illustrative inputs

Local time: 15:35
Temperature: 1°C
Conditions: Sleet
Image slot: 4:5
Delivery pixels: 1122 × 1402
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Season + weather	Hood up, scarf, gloves and warmer layers
Local setting	Architecture, paving and seasonal surroundings
Image slot	Reframe while keeping the jacket prominent

Example brand rules

Lock the jacket’s colour, cut, material and product details.
Natural pose, off-centre placement and reference-led photographic style.
Hood up: hair inside. Sunny conditions: sunglasses. No invented logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

London

Yellow jacket

16:9

Illustrative inputs

Local time: 17:20
Temperature: 10°C
Conditions: Rain
Image slot: 16:9
Delivery pixels: 1500 × 844
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Season + weather	Hood up, warmer window light and wet paving
Local setting	Architecture, paving and seasonal surroundings
Image slot	Reframe while keeping the jacket prominent

Example brand rules

Lock the jacket’s colour, cut, material and product details.
Natural pose, off-centre placement and reference-led photographic style.
Hood up: hair inside. Sunny conditions: sunglasses. No invented logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Hong Kong

Yellow jacket

4:5

Illustrative inputs

Local time: 11:40
Temperature: 24°C
Conditions: Sun
Image slot: 4:5
Delivery pixels: 1122 × 1402
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Season + weather	Sunglasses, light T-shirt and open jacket
Local setting	Architecture, paving and seasonal surroundings
Image slot	Reframe while keeping the jacket prominent

Example brand rules

Lock the jacket’s colour, cut, material and product details.
Natural pose, off-centre placement and reference-led photographic style.
Hood up: hair inside. Sunny conditions: sunglasses. No invented logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Bohuslän

Outdoor / climbing

16:9

Illustrative inputs

Local time: 08:40
Temperature: 8°C
Conditions: Overcast
Image slot: 16:9
Delivery pixels: 1150 × 647
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Location	Rock type, vegetation and horizon
Weather + time	Daylight softness, tone and atmosphere
Image slot	Keep the reaching hand and climber readable

Example brand rules

Climber, clothing and equipment follow the reference direction.
Preserve the close foreground perspective and natural body movement.
Human anatomy and equipment require review; no invented safety claims.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

The Gunks

Outdoor / climbing

16:9

Illustrative inputs

Local time: 09:25
Temperature: 10°C
Conditions: Clear
Image slot: 16:9
Delivery pixels: 1150 × 647
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Location	Rock type, vegetation and horizon
Weather + time	Daylight softness, tone and atmosphere
Image slot	Keep the reaching hand and climber readable

Example brand rules

Climber, clothing and equipment follow the reference direction.
Preserve the close foreground perspective and natural body movement.
Human anatomy and equipment require review; no invented safety claims.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Grampians

Outdoor / climbing

9:16

Illustrative inputs

Local time: 08:00
Temperature: 12°C
Conditions: Overcast
Image slot: 9:16
Delivery pixels: 647 × 1150
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Location	Rock type, vegetation and horizon
Weather + time	Daylight softness, tone and atmosphere
Image slot	Keep the reaching hand and climber readable

Example brand rules

Climber, clothing and equipment follow the reference direction.
Preserve the close foreground perspective and natural body movement.
Human anatomy and equipment require review; no invented safety claims.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Copenhagen

Green jacket

4:5

Illustrative inputs

Local time: Daytime
Temperature: Not supplied
Conditions: July / dry
Image slot: 4:5
Delivery pixels: 920 × 1150
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Season + weather	Open green jacket, light T-shirt and dry paving
Local setting	Architecture, paving and seasonal surroundings
Image slot	Reframe while keeping the jacket prominent

Example brand rules

Lock the jacket’s colour, cut, material and product details.
Natural pose, off-centre placement and reference-led photographic style.
Styling changes with the season; garment identity stays fixed.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Copenhagen

Green jacket

4:5

Illustrative inputs

Local time: Daytime
Temperature: Not supplied
Conditions: January / frost
Image slot: 4:5
Delivery pixels: 920 × 1150
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Season + weather	Fastened green jacket, scarf, gloves and winter light
Local setting	Architecture, paving and seasonal surroundings
Image slot	Reframe while keeping the jacket prominent

Example brand rules

Lock the jacket’s colour, cut, material and product details.
Natural pose, off-centre placement and reference-led photographic style.
Styling changes with the season; garment identity stays fixed.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Copenhagen

Automotive

21:9

Illustrative inputs

Local time: 08:15
Temperature: 9°C
Conditions: Light rain
Image slot: 21:9
Delivery pixels: 1400 × 600
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Paris

Automotive

3:2

Illustrative inputs

Local time: 17:30
Temperature: 17°C
Conditions: Clear
Image slot: 3:2
Delivery pixels: 1400 × 933
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Tokyo

Automotive

9:16

Illustrative inputs

Local time: 18:10
Temperature: 14°C
Conditions: Recent rain
Image slot: 9:16
Delivery pixels: 788 × 1400
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Barcelona

Automotive

4:5

Illustrative inputs

Local time: 12:20
Temperature: 26°C
Conditions: Sun
Image slot: 4:5
Delivery pixels: 1120 × 1400
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Berlin

Automotive

1:1

Illustrative inputs

Local time: 10:40
Temperature: 7°C
Conditions: Overcast
Image slot: 1:1
Delivery pixels: 1254 × 1254
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Oslo

Automotive

3:4

Illustrative inputs

Local time: 14:15
Temperature: −3°C
Conditions: Clear winter
Image slot: 3:4
Delivery pixels: 1050 × 1400
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Lisbon

Automotive

16:9

Illustrative inputs

Local time: 09:10
Temperature: 19°C
Conditions: Sun
Image slot: 16:9
Delivery pixels: 1400 × 788
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Singapore

Automotive

4:3

Illustrative inputs

Local time: 16:30
Temperature: 29°C
Conditions: After a shower
Image slot: 4:3
Delivery pixels: 1400 × 1050
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Reykjavík

Automotive

2:3

Illustrative inputs

Local time: 11:20
Temperature: 2°C
Conditions: Wind / overcast
Image slot: 2:3
Delivery pixels: 933 × 1400
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

Los Angeles

Automotive

2:1

Illustrative inputs

Local time: 16:45
Temperature: 23°C
Conditions: Clear
Image slot: 2:1
Delivery pixels: 1400 × 700
Local stock feed: Not connected

Input → image adaptation

How the scenario affects the image
Market	Local façades, windows and pavement
Weather + time	Light, road surface and wardrobe
Image slot	Reframe around the complete car

Example brand rules

Car geometry, paint, wheels and badges stay faithful to the reference.
Keep the master viewpoint and the car as the visual hero.
No invented features, distorted product details or added logos.
Camera, lens look, depth of field and grain follow the brand reference.
When a stock feed is connected, show only locally available product variants.

CVI + master styleCreative boundaries set before launchNeurons >8.0Target only · not tested

1 / 25

Concept demonstrations using prepared images, rather than live generation. The Volvo examples are not a client commission.

A creative framework.
Images that keep up.

Smart Images is an autonomous image concept for brand websites. It uses relevant context to select or create the right image, within a visual framework approved by your brand.

Your brand sets the rules.

Together, we define your visual identity, photographic style, product details and boundaries before anything goes live.

The image meets the moment.

Location, season, available products and screen format can inform the image. The visitor sees a more relevant version.

Relevant for as long as it lasts.

A strong version stays in use. It changes when there is a reason, without unnecessary generation or production for an archive.

Become one of five
pilot partners.

Help define how your brand’s images will work in the future.

Scenes Lab is inviting five brands to co-develop and test Smart Images. Each pilot will focus on one product family and one website placement, creating a practical foundation for a broader content system.

What we build together

A brand-approved visual framework, including composition, photographic style, product fidelity and clear creative boundaries.
A working prototype that adapts imagery to selected markets, contexts and screen formats.
A shared evaluation of brand consistency, relevance, delivery speed and the impact on your chosen website objective.

Scenes brings extensive experience in brand visuals, complete visual identities and professional image production. Your team gains hands-on experience and direct influence on how the system develops.

Pilot partnership enquiry

Please share your contact details and the opportunity you would like to explore. We will contact you to discuss suitability and next steps.

Smart Images.

Your brand.The right image.In the moment.

One product.Different moments.

Zurich

Illustrative inputs

Input → image adaptation

Example brand rules

Milano

Illustrative inputs

Input → image adaptation

Example brand rules

Stockholm

Illustrative inputs

Input → image adaptation

Example brand rules

London

Illustrative inputs

Input → image adaptation

Example brand rules

Hong Kong

Illustrative inputs

Input → image adaptation

Example brand rules

Zurich

Illustrative inputs

Input → image adaptation

Example brand rules

Milano

Illustrative inputs

Input → image adaptation

Example brand rules

Stockholm

Illustrative inputs

Input → image adaptation

Example brand rules

London

Illustrative inputs

Input → image adaptation

Example brand rules

Hong Kong

Illustrative inputs

Input → image adaptation

Example brand rules

Bohuslän

Illustrative inputs

Input → image adaptation

Example brand rules

The Gunks

Illustrative inputs

Input → image adaptation

Example brand rules

Grampians

Illustrative inputs

Input → image adaptation

Example brand rules

Copenhagen

Illustrative inputs

Input → image adaptation

Example brand rules

Copenhagen

Illustrative inputs

Input → image adaptation

Example brand rules

Copenhagen

Illustrative inputs

Input → image adaptation

Example brand rules

Paris

Illustrative inputs

Input → image adaptation

Example brand rules

Tokyo

Illustrative inputs

Input → image adaptation

Example brand rules

Barcelona

Illustrative inputs

Input → image adaptation

Example brand rules

Berlin

Your brand.
The right image.
In the moment.

One product.
Different moments.

A creative framework.
Images that keep up.

Become one of five
pilot partners.